Buyer Code of Conduct

This Buyer Code of Conduct outlines the standards expected of all buyers using 404200. By creating a campaign or engaging with publishers on the platform, you agree to follow these guidelines.

Our Shared Goal

404200 exists to support ethical, transparent editorial collaboration. As a buyer, you are responsible for engaging with publishers in good faith, respecting editorial independence, and avoiding practices intended to deceive users or search engines.

What Buyers Are Expected to Do

As a buyer on 404200, you agree to:

  • Propose collaborations that create genuine value for real readers
  • Respect publisher editorial control at all times
  • Be transparent about your intent and goals
  • Agree to disclosures and link qualifications before publication
  • Use outreach that is honest, respectful, and non-coercive
  • Pay agreed-upon compensation promptly through approved workflows

What Buyers Must Not Do

Buyers may not:

  • Purchase or request links as standalone commodities
  • Request or pressure publishers for undisclosed paid links
  • Request paid dofollow links or unqualified references
  • Demand specific editorial outcomes in exchange for payment
  • Use deceptive, misleading, or manipulative outreach language
  • Create or submit content solely to manipulate search rankings
  • Circumvent platform safeguards, verification, or escrow

If a request would not withstand public disclosure, it does not belong on 404200.

On Disclosure and Link Qualification

When compensation or consideration is exchanged:

  • The relationship must be disclosed
  • Links must be appropriately qualified (e.g. sponsored or nofollow)
  • Terms must be agreed upon before publication

Buyers acknowledge that editorial references are not ranking guarantees and that search outcomes cannot be promised.

Verification and Accountability

Buyers agree that:

  • Placements are subject to verification before payment is released
  • Placements may be monitored over time
  • Non-compliant placements may be rejected or reversed

Repeated violations may result in account suspension or termination.

Enforcement

404200 reserves the right to:

  • Reject campaigns or proposals that violate this Code
  • Suspend or terminate buyer accounts for repeated or serious violations
  • Remove access to platform features where misuse is detected

These actions are taken to protect publishers, buyers, and the integrity of the platform.

Acknowledgement

By using 404200, you acknowledge that:

  • You are participating in editorial collaboration, not link purchasing
  • Transparency and disclosure are required
  • Ethical behavior is a condition of access to the platform