Buyer Code of Conduct

These standards protect publishers, buyers, and the quality of the platform.

404200 exists to support ethical, transparent editorial citation collaboration. As a buyer, you are responsible for engaging with publishers in good faith, respecting editorial independence, and avoiding practices intended to deceive users or search engines.

As a buyer on 404200, you agree to:

• Propose collaborations that create genuine value for real readers
• Respect publisher editorial control at all times
• Be transparent about your intent and goals
• Agree to disclosures and link qualifications before publication
• Use outreach that is honest, respectful, and non-coercive
• Pay agreed-upon compensation promptly through approved workflows

Buyers may not:

• Purchase or request links as standalone commodities
• Request or pressure publishers for undisclosed paid links
• Request paid dofollow links or unqualified references
• Demand specific editorial outcomes in exchange for payment
• Use deceptive, misleading, or manipulative outreach language
• Create or submit content solely to manipulate search rankings
• Circumvent platform safeguards, verification, or escrow

If a request would not withstand public disclosure, it does not belong on 404200.

When compensation or consideration is exchanged:

• The relationship must be disclosed
• Links must be appropriately qualified (e.g. sponsored or nofollow)
• Terms must be agreed upon before publication

Buyers acknowledge that editorial references are not ranking guarantees and that search outcomes cannot be promised.

Buyers agree that:

• Citations are subject to verification before payment is released
• Citations may be monitored over time
• Non-compliant citations may be rejected or reversed

Repeated violations may result in account suspension or termination.

404200 reserves the right to:

• Reject campaigns or proposals that violate this Code
• Suspend or terminate buyer accounts for repeated or serious violations
• Remove access to platform features where misuse is detected

These actions are taken to protect publishers, buyers, and the integrity of the platform.

By using 404200, you acknowledge that:

• You are participating in editorial citation collaboration
• Transparency and disclosure are required
• Ethical behavior is a condition of access to the platform