For Buyers
Earn trusted citations. Grow real authority.
Get your brand mentioned, referenced, and cited by relevant publishers. 404200 connects you with editorial citation opportunities — with full transparency and verification at every step.
What buyers get
Real visibility through real publisher relationships — not bulk outreach or paid link schemes.
Expert Mentions
Get cited as a knowledgeable source in relevant publisher content.
Resource References
Your tools, guides, and content referenced where readers are already looking.
Sponsored Articles
Clearly labeled, publisher-approved articles that showcase your expertise.
Product & Tool Citations
Contextual mentions of your product in roundups, reviews, and how-to content.
Publisher Relationships
Transparent, ongoing relationships with verified publishers in your space.
Two ways to run a campaign
404200 offers two campaign models.
The difference isn't what happens — it's who does the work.
Run It Yourself
Full hands-on control of your citation campaigns.
Use 404200's tools, publisher network, and workflows to find opportunities, manage outreach, and run campaigns at your own pace.
You manage
- Asset definition and positioning
- Opportunity selection and prioritization
- Outreach and communication
- Negotiation and approvals
404200 provides
- Opportunity discovery and analysis
- Publisher collaboration tools
- Campaign workflow management
- Escrow, verification, and monitoring
Ideal for teams with in-house SEO or content resources who want structure and transparency built into the process.
Have Us Manage It
We handle outreach and execution. You keep strategic control.
Our team runs the day-to-day: finding opportunities, qualifying publishers, managing outreach, and coordinating every citation from pitch to publication.
You set the direction. We do the work.
What management includes
- Campaign setup and asset review
- Opportunity qualification and prioritization
- Publisher outreach and follow-up
- Negotiation within agreed boundaries
- Coordination with publishers
- Citation verification and monitoring
- Ongoing reporting and documentation
Focused on delivering measurable visibility — with full reporting on every campaign.
Who this is for
404200 is built for teams and individuals who want to grow authority through real publisher relationships.
- In-house marketing teams scaling authority campaigns
- Agencies managing citation campaigns for clients
- SaaS brands building visibility in competitive niches
- Content teams looking for quality publisher partnerships
- Founders investing in long-term brand authority
What you are paying for
Every dollar in a managed campaign maps to specific work. Here is exactly what your budget funds.
Research
Publisher discovery and opportunity analysis in your niche.
Discovery
Finding the right publishers and editorial fits for your brand.
Campaign Management
Coordinating timelines, assets, and communications.
Outreach Support
Professional outreach and relationship building on your behalf.
Verification
Confirming every citation is live, accurate, and properly disclosed.
Reporting
Clear documentation of campaign activity, spend, and outcomes.
How managed campaign pricing works
Managed campaigns use a single budget, transparently allocated across two purposes. No hidden markups or bundled promises.
Campaign Management Fee
A percentage of your budget is allocated to campaign management.
This covers
- Research and opportunity qualification
- Outreach and communication time
- Negotiation handling
- Publisher coordination
- Verification and quality control
- Platform reporting and oversight
This fee compensates for the human effort behind every campaign.
Publisher Collaboration Budget
The remaining portion of your budget goes directly to publisher collaboration.
This may include
- Publisher compensation
- Content creation or contribution
- Editorial review and publishing effort
- Distribution and visibility
All collaborations
- Are disclosed
- Are agreed upon before publication
- Are verified before payment is released
You can see exactly where funds are allocated and why.
What managed campaigns do not provide
Your role as a buyer
Even in a managed campaign, you remain in control.
Delegating the work does not mean giving up visibility or control.
You always
- Approve assets and positioning
- Set budget and scope
- Review proposed collaborations
- Approve final terms before publication
Why this model works
Traditional SEO services often obscure incentives and outcomes.
404200 makes them explicit.
You always know
Good fit if you
- Want to invest in long-term authority
- Don't have time to run outreach and negotiation
- Value transparency over volume
- Prefer fewer, higher-quality collaborations
Is a managed campaign right for you?
If you want to manage every step yourself, a self-managed campaign may be a better fit.
Start your campaign
Choose the level of involvement that fits your team — and start building the visibility your brand deserves.
Ready to grow your authority?
Trusted citations from relevant publishers compound over time. The sooner you start building real relationships, the stronger your visibility becomes. 404200 gives you the infrastructure to do it right.