How It Works
Six steps to honest authority
From defining your asset to verified placement — every step is transparent, disclosed, and accountable.
- Define the pages or resources you want referenced
- Set topical focus and priorities
- Track progress without chasing volume
Assets & Campaigns
You don't "target sites." You build assets worth citing.
Most link building starts with a list of domains to target. 404200 starts with your content.
Define the pages, resources, or tools that deserve recognition. Set topical priorities. Track outcomes at the campaign level — not one link at a time.
- Domain and page-level analysis
- Topical relevance scoring
- Editorial fit signals
- Disclosure expectations surfaced early
Opportunity Discovery
Find the right fit — not just the biggest number.
The platform analyzes domains and individual pages for topical relevance and editorial fit — not just authority scores or traffic numbers.
Disclosure expectations are surfaced early so there are no surprises later in the process.
Choose how value is added:
Each proposal defines:
Placement Proposals
Define the collaboration before any outreach begins.
Before any outreach, you define exactly what the collaboration looks like: the type of content, the editorial context, and how the reference will be disclosed.
Publishers see intent and transparency from the first interaction.
- Collaborative drafting tools
- Personalization with human oversight
- Disclosure-forward messaging
- No manipulative templates
Drafting & Outreach
Personalized, disclosure-forward, never manipulative.
Draft outreach collaboratively with AI-assisted tools — but always with human oversight. Emails are personalized, never templated, and disclose the nature of the collaboration upfront.
No manipulative language. No hidden intent.
- Agree on scope, compensation, and disclosure
- Sponsored / nofollow / UGC options clearly defined
- Terms locked before payment
Negotiation
Transparent terms, locked before payment.
Once both sides agree, terms are locked: scope, compensation, link qualification (sponsored, nofollow, UGC), and timeline.
Escrow holds payment until verification. Both sides are protected.
Placement verified for:
Verification & Monitoring
Escrow released only after verification.
After publication, the platform verifies the placement — visibility, indexability, disclosure compliance, and persistence. Payment is released only when everything checks out.
Monitoring continues over time. If something changes, you know.
Steps with full disclosure
Paid dofollow links allowed
Payment released before verification
Ready to get started?
Whether you're building authority or getting paid for editorial work, the process is the same: transparent, disclosed, and verified.